"Do you have Facebook?"
"Yes, of course. But I do not think you will find there are too many people who have the same name as me. Try to look for my origin."
"Hey, he celebrated his birthday K-Box, right? I saw the pictures on Facebook."
"Bro, I saw your comments YouTube video, you & # 39; ve written in my blog I & # 39;. M happy that you have been deeply moved by the & # 39; Dancing Peacock Man & # 39;. it is "
Social media and" social networking "has almost become a part of our daily lives, and that tossed around in recent years. It is like any other media such as press, radio and television, but it's much more than just about sharing ideas and information. Social networking tools such as Twitter, Facebook, Flickr and blogs easier to create and exchange of ideas so quickly and widely than the traditional media. The power to define and control the rebranding of the companies and institutions, individuals and communities. This is no longer the 5cs (eg, condominium, credit cards and car) once spoke to Singaporeans. Today, the new Cs: creativity, communication, connection, creating (new ideas and products), community (common interests), cooperation and (changing the game) competition.
In January 2010, InSites Consulting conducted an online survey of 2884 consumers between the ages of 18-55 years old, more than 14 countries on social networks. More than 90% of participants know at least one social networking site, 72% of participants and members of at least one social networking site. People on average about 195 friends and log in twice a day to social networking sites. However, 55% of users are unable to access social networking websites work. In the past, many adults were not able to make more than 500 friends, but social media, even a child or teenager can learn about more than 500 people in a few days just by clicking the mouse. Social media devalued the traditional definition of "friend", which means, trust, support, compatible values, etc. Although many people know, we are not able to build a strong bond all the people we met, such as the limited time available. So there is an upcoming social trends wider social circles of people, but ties (people you do not know very well, but for us who have useful information and ideas).
Social media can affect people & # 39; and purchasing behavior. Digital Influence Group reported that 91% of people say consumer reviews # 1 support buying decisions 87% of the trust of a friend & # 39; s critical recommendations over & # 39; s review. This is three times more likely to trust peer opinions over advertising purchasing decisions. 1 word-of-mouth conversations affects 200 TV ads. The incidence of use of social media, there are a number of news related to it the most watched YouTube video "armless pianist won & # 39; China & # 39; s Got Talent & # 39; ' Web-assisted suicide cases (eg New Jersey college student who killed himself after video of him in a sexual encounter with another man posted online). So social networking is not to make us better or worse as a society?
Positive Effects of Social Media
In addition, the possibility that a lot of people a quick and easy way , social media is helping teens who have social or physical mobility limitations build and maintain contact with friends and family. The children who go overseas to study remains meaningful relationship with their parents. To a greater extend, is anecdotal positive results from these technologies.
In 2008, President-elect Obama won the election on the effective use of social media to reach millions of the public or the electorate. Among the Obama campaign has generated and distributed vast amounts of content and messages from your e-mail, SMS, social media platforms and their websites. Obama and his campaign team fully understood the basic social needs that everyone shares – that is necessary, "who we are". Therefore, the campaign sent the message, such as "because it & # 39; s," and chose the appropriate form of media to connect with individuals and communities to call for action to create a social movement. Encouraged citizens to share their voices, hold discussion meetings of the Parties houses and run their own campaign. It really changed the political message delivery.
Obama campaign has 5000000 "friends" more than 15 social networking sites (three million friends on Facebook) and sent nearly 2,000 YouTube videos that were watched more than 80 million times. At its peak, the site, MyBarackObama.com was 8.5 million monthly visitors and produced 400,000 blog posts. In order to ensure that their contents are found in humans, the Obama campaign spent $ 3.5 million in October alone, a Google search of Advertising.com $ 600,000, $ 467,000 in Facebook in 2008, etc. At present, Obama & # 39; s Twitter account nearly 6 million followers.
In 2010, after the earthquake happened in Haiti, many people were at the official lines of communication. The rest of the world was not able to understand the full picture of the situation there. To facilitate the sharing of information and to make up for the missing data, social media come in handy to report the news to the affected area to see what had happened and what had to help. Tweets for many fascinating overview of the ongoing events in the earthquake. The event tweets BBC combining the work of its reporter Matthew Price in Port-au-Prince to the ground. Guardian & # 39; s live blog is also used social media along with other information about the Agency to report on the rescue mission.
Already two years ago was officially launched on CNN iReport as a section on its website where people can upload video material available. The Haiti crisis, CNN has published a series of social media material, but not all of the materials tested. The editorial veterinarian has checked the reports with respect to the citizen journalists and tagged különbözőkként content. A Facebook group called "Earthquake in Haiti" was created to show support and sharing and news. It has more than 14,000 members, with some users even pleaded for help to injured Haitians in the group. E-mail, Twitter and social networking sites such as Facebook, thousands of volunteers as part of Project Ushahidi were able to map reports sent by the people of Haiti.
The most visible part of the social media & # 39; s impact on Haiti charity text message donations soared to more than $ 10 million to victims in Haiti. People interested in helping the victims were encouraged to text, tweet and published on the support of different social networking sites. The Global Philanthropy Group also started a campaign to ask rich people and celebrities such as Ben Stiller and John Legend to use Twitter and Facebook to encourage others to UNICEF. The aid worker Saundra Schimmelpfennig, has allowed the employees and donors of humanitarian organizations on the advice of his blog post with regard to the choice which charities to support. Meanwhile, donors are questions to Twitter, Facebook and blogs to your favorite charity donations and confirm. After each crisis, social media becomes more effective due to social media to spread the word.
negative impact of Social Media
There are always two sides of every coin. Social media is just a tool or a means for people to use. It is still up to the user how to use this tool (like a knife, can help reduce the food or hurt others). Pew Research Center & # 39; s Internet & American Life Project and Elon University & # 39; s prepared to imagine the Internet Center study "The Future of Online Socializing" a very dedicated, diverse respondents in an online, opt-in survey consisted of 895 technology stakeholders and critics. among respondents presented by the negative effects of time spent online robs time is an important face-to-face relationships; Internet helps mostly shallow relationships; the act of taking advantage of the Internet to engage in social contacts reveal personal information; The Internet allows people to silo themselves, limiting the exposure to new ideas and the Internet is causing intolerance.
Some respondents also pointed out that there will be some new development, psychological and medical syndromes will be "variants of depression caused by a lack of meaningful quality relationships" and a "new world society." The term, "Social Networking", began to deceive users to think they are social beings. For example, spend a few hours in Farmville and chat with friends at the same time not converted social skills. People become dependent on the technology and forget how to socialize in conjunction with face-to-face. An online personality of a person can be completely different from his / her active character that is in chaos when the two personalities meet. It seems the online dating site when the couple gets together face-to-face for the first time. Written profiles are not clearly represent the real-life characters. It is more tempting for people to write something that others want to hear the truth as they say.
next to the "friendship", the creators of social networking sites and users over the term "privacy" in the Internet. The challenge of data protection for data sharing while protecting privacy. Almost all the information posted on social networking sites is constant. When someone sends images or video clips on the Internet, it will become viral. When a user deletes a video of his / her social network, you may find that someone is held, he will be posted to other sites such as YouTube already. After the people's photos and video files on social networking sites without thinking, and then the files again at the worst possible time. In 2008, a video of a group of ACJC student hazing a student in the school's birthday in orbit and another video of a SCDF recruit that "welcomed" (was hosed with water, and they received the shoe polish), to the local fire station was made on the Internet.
a lot of news has been reported by the Online Privacy gap Facebook and Facebook will keep under review the privacy policies and changing privacy controls for users. Interestingly, even if the user deletes personal data and turn off your Facebook account, Facebook will continue to hold that information and will continue to use data mining. The reporter asked if he could at least be anonymized data. A Facebook representative declined to comment.
In the corporate sector, human resource managers can access Facebook or MySpace to get to know a candidate & # 39; s true colors, especially if the job seekers do not set their profiles private. The research found that almost half of employers rejected after finding incriminating material on the Facebook pages of potential employees. Some employers also checked the candidates & # 39; Details Online Facebook page to see if they lie in their occupations. Today, the younger generation with a complete disregard for his own protection, opening doors to unwanted predators and stalkers.