There used to be a time not so long ago that video marketing was inaccessible to many small and medium-sized businesses. Equipment was expensive, not to mention the precious time by editing the raw footage of something that looked professional. YouTube combined smartphone ownership in more than 50%, and the video is now part of everyday life in the UK The astonishing growth. This has led to a large reduction in the cost of filming and production and made video marketing a viable strategy for most businesses.
Although it is still a good idea to use video marketing to a specific company's larger projects, you can produce your own videos if you want. Quick with "how-to" videos on video-style recommendations are a great way to feel your way through the video marketing arena. Yes, you can use a smartphone or a relatively inexpensive hand-held camera, but it & # 39; ll probably need a good external microphone and possibly some additional lighting. You & # 39; You ll also need to think carefully about what you want your video to achieve. With that in mind, here are the seven C & # 39; and video marketing
1. Communication – when you & # 39; in front of The camera I & # 39; not just what you say but how they say. You & # 39; ll need to focus on non-verbal communication is just as much if not more than the words you & # 39; talk. There are too many boring talking heads style videos out there, so if you want yours to stand out, make sure you & # 39; nice and animated.
2. Capture – is about 10 seconds [1945901million] to capture the viewer & # 39; s imagination, or are likely to get bored and move on. You must give them a reason to continue watching, so it is clear what & # 39; ll talk and grab the attention.
3. Compact – the most effective videos [1945901million] short and to the point. Be clear and concise, and do everything possible not to wander too long. Unless you & # 39; showing how something or complete a task like fixing the roof of a shed, there & # 39; and there is no real need to go beyond the 90 seconds
4. Credibility – unless the viewer believe [1945901million] I & # 39; he says, & # 39; probably wasting your time and your money, so do not overdo things. Talk about real clients you & # 39; ve helped and illustrated by concrete examples, and back up the points.
5. Content – the cream of the sponge [1945901million] pie, the meat in the sandwich … unless you & # 39; there's the rest of it just left a little disappointed. The content can be a client tells us what a wonderful job that you & # 39; I made them to be a hint as to how to do something, or we can ask the viewers themselves to do something.
6. Connection – having regard to the ability to [1945901million] in touch with the viewers of the video will be marketing to the next level. Stay calm, keep it conversational, talk about the experience, and show that you can feel.
7. Call to Action – to clear [1945901million] a call to action at the end of the video to help viewers decide what to do next, and hopefully lead them to the path & # 39; you want to do. That it & # 39; he picked up the phone to you, or click elsewhere on the website to request more information, you do not want to, so that the video did not know what to do.
If you are serious do-it-yourself video business you & # 39; d definitely recommend looking at some video training will help you get started. Making sure that the right equipment, he knew how to plan the shoot, edit and upload the video to everything you need to feel good. Get that sorted and you can start using the video network to grow your business.